TCS is an independent age 3 - grade 8 school located in the heart of Midtown Atlanta, focused on the core values of childhood, play, and diversity.
Below I’ve collected work samples from my role as storyteller and social media associate at the school, responsibilities including marketing, communications, design, strategy, social media, photography, project management, and more.
Captured and curated compelling visuals, crafted on-brand messages, and shared the school’s core values through storytelling on social media channels to increase awareness within and beyond our community.
Designed admissions collateral such as postcards, activity sheets, white papers, and more to be shared with prospective parents visiting the school and its community partners, including the Museum of Design Atlanta, Georgia Tech, Piedmont Park Conservancy, Truly Living Well, and other neighboring businesses.
Managed inbound marketing initiatives that converted 12% of website users into prospective parents along our admissions buyer’s journey.
I led each initiative by researching optimal keyword phrases, designing lead magnets, funnels, and landing pages, and managing targeted ads across Google, Facebook, and Instagram, paired with organic stories from parents, alums, and community partners.
Led the writing, design, photography, and print of the school’s monthly internal magazine.
Led the writing, design, and print of various supporting outcomes materials, distributed to current and prospective parent communities periodically throughout the school year.